Stickman Identitat de Marca de Yitian Zeng

El disseny Stickman Identitat de Marca de Yitian Zeng és un guanyador molt estimat del prestigiós 2025 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2025

Stickman Identitat de Marca

de Yitian Zeng

Client: Stickman

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

10,316

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #164180

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Stickman Identitat de Marca

Stickman és una identitat de marca dissenyada per a una botiga de te de bombolles a Kansas City. La identitat es basa en una mascota amistosa que representa les dues ofertes principals de la botiga: el te de bombolles i els aperitius de broqueta. L'obra es va crear amb il·lustració digital i dibuix vectorial, de manera que el disseny es pot escalar sense pèrdua de claredat. Stickman apareix en banderoles, un rètol lluminós, davantals, cortines, gots, canyes i bosses de lliurament, en metall, teixit i polipropilè. La intenció és aconseguir un aspecte càlid i inclusiu per a visitants de totes les edats.

El Reconeixement

Sobre el A' Design Award de Ferro

Stickman Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Stickman Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Stickman Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions i Embalatge: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Etiquetes: branding, shop, packaging design, illustration
Tecnologia de Producció: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Repte de Disseny: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Recerca: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiració: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Durada del Projecte: The project was done within 8 months and was launched officially in May 2024.
Flux d'Operació: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Crèdits de les Imatges: Image: Yitian Zeng, 2024.