Grace Flow Protein Boost Envasat d'Ampolla de Beguda by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2025
Grace Flow Protein Boost Envasat d'Ampolla de Beguda
by Jeff Wu
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
- Verify Award Status for #164480
The Design
About Grace Flow Protein Boost Envasat d'Ampolla de Beguda
Grace Flow Protein Boost és un disseny d'envasat d'ampolla per a una beguda funcional rica en proteïnes, dirigida a joves entusiastes del fitness. La proteïna líquida es pot obrir i consumir d'un sol cop, sense necessitat de barrejar-la com passa amb la proteïna en pols. L'element visual principal uneix el caràcter xinès que significa "genial" amb el nom de la marca en lletres llatines, compartint els dos traços comuns. El coll de l'ampolla té forma d'agafador, i les diferències de color indiquen els sabors. L'ampolla està fabricada en PET mitjançant motlle per bufat i estirat, i tot el cos està embolicat amb una làmina termoretràctil de color metàl·lic.
The Recognition
About the A' Design Award de Bronze
Grace Flow Protein Boost Envasat d'Ampolla de Beguda és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Grace Flow Protein Boost Envasat d'Ampolla de Beguda sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Grace Flow Protein Boost Envasat d'Ampolla de Beguda satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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