Fabrika Coffee Envasament by Eugene Wysota and Helen Trophimova

Fabrika Coffee Envasament by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2025

Fabrika Coffee Envasament

by Eugene Wysota and Helen Trophimova

Client: Shokoladnitsa

A' Design Award d'Argent Winner in Embalatge Category

31,883

Verified Award Winner

Verify Award Status for #164694

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fabrika Coffee Envasament

La característica destacada de l'envasament és la finestra troquelada amb la forma de les aspes del molinet de cafè del logotip. Aquest element de disseny permet que els grans de cafè siguin visibles, oferint un efecte visual distintiu que destaca la qualitat natural del producte. La paleta cromàtica seleccionada diferencia les mescles de cafè i millora l'atractiu visual de l'envàs a la prestatgeria. La disposició del text està dissenyada per proporcionar informació clara i concisa sobre el nivell de torrat, les notes de sabor i l'origen, tot mantenint una estètica neta i minimalista.

The Recognition

About the A' Design Award d'Argent

Fabrika Coffee Envasament és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Fabrika Coffee Envasament sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Fabrika Coffee Envasament és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions & Packaging: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tags: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Production Technology: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Design Challenge: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Research: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiration: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Project Duration: The project started in January 2022 in Moscow and was completed in May 2022
Operation Flow: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patents: Trademark by Shokoladnitsa LLC.
Team Members: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Image Credits: mockups by Creatsy