128 Bpm Packaging per a Ginebra by Ximena Ureta is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Or in Disseny d'Embalatge Competition Category.
OrEmbalatge· 2025
128 Bpm Packaging per a Ginebra
by Ximena Ureta
Client: Contraseña Magazine
A' Design Award d'Or Winner in Embalatge Category
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- Verified Award Winner
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The Design
About 128 Bpm Packaging per a Ginebra
128 Bpm és un disseny de packaging i etiqueta per a una ampolla de ginebra. El nom fa referència a un tempo musical de 128 pulsacions per minut, un ritme vinculat al batec d'un cor feliç. El concepte es basa en el Blues, un gènere musical que va donar forma a molts estils posteriors. Els ocells representen el viatge de la música a través de la història i alhora recullen els botànics utilitzats en la ginebra. Les ales simbolitzen la llibertat creativa. Les etiquetes frontal i posterior estan impreses en paper de cotó autoadhesiu amb un acabat mat i vellutat. El foil daurat, el vernís, el relleu i el baix relleu completen el disseny.
The Recognition
About the A' Design Award d'Or
128 Bpm Packaging per a Ginebra és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que 128 Bpm Packaging per a Ginebra sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. 128 Bpm Packaging per a Ginebra crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bpm (Beats per minute) is the tempo of a song.
For example, Hip hop ranges between 60 and 90 Bpm, while electronic music is between 120 and 140 Bpm.
There’s a magic number 128 Bpm because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 Bpm heart rate, they’ll achieve the perfect mix. - Dimensions & Packaging
- The front and back labels of 128 Bpm were printed on self adhesive Fasson Cotton White paper. Front label dimensions: 11.8 cm x 13.3 cm; back label: 66.3 cm x 66.6 cm. The Fasson Cotton White paper is matte white, uncoated, and wood free, made of 100% cotton. It features an exclusive velvety finish for a great tactile cotton feel. It is moisture-resistant and has fungicide treatments.
- Tags
- Packaging, design, label, 128 Bpm, Ximena Ureta, Gin, Chilean designer, Avery Dennison, Chilean Designer, Blue Gin.
- Production Technology
- The front label and back label were printed on 120gr Fasson Cotton White paper. The label was printed using digital technology on an HP Indigo machine with 6 special colors and 1 color in Flexography with Kurz 425 gold foil and glossy varnish with reserved areas. It was finished on a Digicon machine with mechanical embossing and debossing. The back label was also produced with digital technology on an Hp Indigo machine, printed with 1 special color, and finished on the Digicon machine.
The collar was printed on Cuvee Collier paper in 6 colors using an HP machine, with semi gloss varnish and die cut finishing on a Digicon machine. - Design Challenge
- The challenge of this project was to create a concept for a Gin brand that, on one hand, aligned with 128 Bpm as a number in harmony with a happy heart, and on the other, embraced Blues as a musical genre. The color blue was used to paint the Blues blue. The wings in this project symbolize creative freedom, and the birds refer to the migration of music and the journey of Blues throughout history as it evolved to the present day. The birds in this packaging are also the collectors of the botanicals, which are the heart of gin.
- Research
- Looking at the family tree of music, one can see that Blues holds a foundational place in the history of music. Its evolution and influence can be seen in most musical styles of the 20th century. Jazz, rap, rock, rock and roll, and pop all have Blues in their DNA.
Research identified the guitar brands most favored by renowned artists for playing Blues. The guitar for this packaging was inspired by a D’ Angelico Deluxe guitar, a model that exists in blue. This brand has crafted guitars specifically for styles like Jazz and Blues. - Inspiration
- The inspiration for this project comes from songs rooted in Blues as a musical genre.
Songs like "How was it for you" by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging.
For this project, a special Blues track was created at 128 Bpm called Gin Blues. - Project Duration
- 128 Bpm was launched in Chile on September 4, 2024.
- Operation Flow
- This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024.
- Team Members
- Art Direction and Design: Ximena Ureta
- Image Credits
- Generalist: Alvaro Garrido.
Illustration: Benjamin Dieguez
Photography and video: Juan Pablo Dominguez
Music: Sebastián Prado.
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