Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd.

Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2025

Texture Maker Rebranding

by Texture Maker Enterprise Co. Ltd.

Client: Texture Maker Enterprise Co., Ltd.

A' Design Award d'Argent Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #165552

View at A' Design Award Press Release Award Badge

Colors

The Design

About Texture Maker Rebranding

Texture Maker, posicionat com a expert en disseny de textures alimentàries, ha redefinit la seva estratègia i identitat de marca per donar suport a l'expansió global. Basat en la ciència alimentària i l'expertesa en disseny, el nou sistema reflecteix la missió de crear productes destacats amb els clients. A través de mesos de discussions en profunditat amb equips externs de branding, posa de relleu la capacitat de liderar tendències, oferir solucions diverses i elaborar productes que inspirin experiències culinàries delicioses i sorprenents arreu del món.

The Recognition

About the A' Design Award d'Argent

Texture Maker Rebranding és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Texture Maker Rebranding sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Texture Maker Rebranding és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Production Technology: Adobe Creative Suite, Co-create Workshop
Design Challenge: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Research: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiration: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Project Duration: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operation Flow: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Team Members: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Image Credits: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN