Cristaderm Identitat de Marca by Wai Ho Cheung

Cristaderm Identitat de Marca by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2025

Cristaderm Identitat de Marca

by Wai Ho Cheung

Client: Cristaderm

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner
Verify Award Status for #165655

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Colors

The Design

About Cristaderm Identitat de Marca

Cristaderm, una marca coreana de cura de la pell, que combina la innovació científica amb un disseny sofisticat. Inspirada en la doble hèlix de l'ADN, la seva identitat visual presenta motius moleculars complexos i caràcters coreans, creant una estètica refinada. El logotip, amb una tipografia neta i un motiu de paral·lelogram, simbolitza la precisió i la innovació. El sistema d'icones fusiona fórmules moleculars químiques amb caràcters coreans, afegint profunditat cultural i intel·lectual. Aquest disseny acurat garanteix que la imatge de Cristaderm sigui eficaç i visualment impactant, establint un nou estàndard en la cura de la pell.

The Recognition

About the A' Design Award de Ferro

Cristaderm Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Cristaderm Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Cristaderm Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
Dimensions & Packaging: Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
Tags: Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
Production Technology: Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
Design Challenge: The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
Research: Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
Inspiration: Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
Project Duration: The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
Operation Flow: The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
Team Members: Wai Ho Cheung