Threegun Disseny de Packaging by E2W Studio

Threegun Disseny de Packaging by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Threegun Disseny de Packaging

by E2W Studio

Client: E2W Studio

A' Design Award de Bronze Winner in Embalatge Category

11,154

Verified Award Winner

Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Disseny de Packaging

Des de la seva fundació, Threegun ha utilitzat consistentment el vermell, un color profundament arrelat a la tradició xinesa, com a element nuclear de la seva identitat visual. El to vermell es considera un dels actius essencials que cal conservar dins del sistema visual de la marca. L'ús sistemàtic de sistemes de quadrícula a l'envasament unifica la composició. Pel que fa al fons de l'envàs, el dissenyador ha integrat de manera moderna el caràcter Three al disseny del patró. Aquest motiu s'ha convertit en un actiu visual clau per a Threegun, continuant a exercir un paper significatiu en el seu disseny visual posterior.

The Recognition

About the A' Design Award de Bronze

Threegun Disseny de Packaging és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Threegun Disseny de Packaging sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Threegun Disseny de Packaging satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop