Argent Gràfic · 2025
Onshore Roasters Identitat de marca
- A' Design Award d'Argent 2025 in Gràfic
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 82,126
- Verification code 2C62258F16 · Verify this award
Colors
About Onshore Roasters Identitat de marca
La identitat de marca d'Onshore Roasters reflecteix l'harmonia entre luxe, natura i sostenibilitat. El logotip uneix un gra de cafè, raigs de sol i onades, encarnant el ritual d'un matí perfecte al mar. Una paleta de tons terrosos acuradament escollida i un embalatge de paper reciclat reforcen el compromís de la marca amb l'elegància i els valors ecològics. Inspirat en l'estil de vida nàutic, el disseny equilibra simplicitat i sofisticació, creant una connexió perfecta entre el cafè de qualitat i les aigües obertes.
About the A' Design Award d'Argent
Onshore Roasters Identitat de marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Onshore Roasters Identitat de marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Onshore Roasters Identitat de marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
