Chinese Zodiac Gift Box Capsa de Regal by Tao Ran

Chinese Zodiac Gift Box Capsa de Regal by Tao Ran is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Chinese Zodiac Gift Box Capsa de Regal

by Tao Ran

Client: China State Construction Hailong Technology Company Limited

A' Design Award de Bronze Winner in Embalatge Category

10,446

Verified Award Winner

Verify Award Status for #168761

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Zodiac Gift Box Capsa de Regal

Text del Llibre: La Capsa de Regal del Zodíac Xinès és una capsa d'embalatge creada per a nines del Zodíac Xinès. Els animals del zodíac es dibuixen amb línies senzilles en lloc dels mètodes d'il·lustració tradicionals. Cada patró es manté concís i fàcil de reconèixer, unint temes ancestrals amb un llenguatge visual modern. La capsa exterior està feta de cartró gris de 1000g i paper blanc glaç de 128g amb estampació en calent. La capsa interior està feta de cartró gris de 500g i paper blanc glaç de 128g amb estampació en calent i una safata d'EVA gravada. La capsa està pensada com a regal per a amics.

The Recognition

About the A' Design Award de Bronze

Chinese Zodiac Gift Box Capsa de Regal és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Chinese Zodiac Gift Box Capsa de Regal sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Chinese Zodiac Gift Box Capsa de Regal satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
Dimensions & Packaging: Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
Tags: Chinese Zodiac
Production Technology: The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
Design Challenge: Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
Research: In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience
Inspiration: This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
Project Duration: The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
Operation Flow: The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.