Fenvee Essence Envàs per a Fragància by Xian Yan is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.
FerroEmbalatge· 2025
Fenvee Essence Envàs per a Fragància
by Xian Yan
Client: Shanghai University of Engineering Science
A' Design Award de Ferro Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #169915The Design
About Fenvee Essence Envàs per a Fragància
Fenvee Essence és un disseny d'envàs per a fragància inspirat en els patrons de gelosia de les finestres tradicionals xineses. L'envàs mesura 55 mm d'amplada, 55 mm de profunditat i 170 mm d'alçada. S'utilitza paper texturitzat, i l'estructura minimalista limita la quantitat de tinta i cola necessàries. La impressió i el gofrat destaquen els detalls fins i creen un joc de llum i ombra que canvia a mesura que es mou l'envàs. Un mecanisme d'obertura suau reforça l'experiència tàctil. El disseny vincula el patrimoni cultural amb materials sostenibles.
The Recognition
About the A' Design Award de Ferro
Fenvee Essence Envàs per a Fragància és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Fenvee Essence Envàs per a Fragància sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Fenvee Essence Envàs per a Fragància és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This fragrance packaging blends traditional Chinese elements with modern design, inspired by architectural lattice patterns. It symbolizes natural harmony through light and shadow, reflecting the fragrance’s flow. Eco-friendly materials minimize ink and glue, enhancing sustainability and tactile elegance, while the minimalist structure embodies the brand's commitment to cultural heritage and eco-conscious luxury.
- Dimensions & Packaging
- Packaging dimensions: Width 55 mm x Depth 55 mm x Height 170 mm. The design is compact yet elegant, with a premium feel achieved through the careful selection of materials and textures. The packaging includes a unique opening mechanism that further enhances the tactile experience, while the eco-friendly materials ensure that the packaging is both durable and sustainable.
- Tags
- Fragrance Packaging, Eco-friendly Design, Sustainable Materials, Chinese Aesthetics, Traditional Elements, Luxury Packaging, Premium Experience, Cultural Heritage, Minimalist Design, Elegant Packaging.
- Production Technology
- The design integrates sustainable materials such as textured paper, carefully selected to enrich both the tactile and visual experience. A minimalist approach ensures that the use of ink and glue is minimized, while the combination of traditional aesthetics with modern techniques creates a premium and eco-friendly product. Advanced printing and embossing techniques were employed to highlight the intricate details and create the play of light and shadow.
- Design Challenge
- The main challenge was to blend traditional Chinese aesthetics with modern design principles while maintaining sustainability. The project required balancing intricate cultural symbols with a minimalist approach, ensuring that the packaging was both visually compelling and eco-friendly. Overcoming the constraints of using sustainable materials without sacrificing luxury or tactile quality posed a significant creative and technical challenge.
- Research
- The research aimed to explore how traditional Chinese design elements could be integrated into modern luxury packaging while emphasizing sustainability. The methodology involved examining historical Chinese aesthetics, current design trends, and consumer preferences for eco-friendly packaging. Data was collected through market research, materials testing, and expert interviews. The findings highlight the importance of creating packaging that not only reflects cultural heritage but also aligns with modern consumers' values of sustainability and luxury.
- Inspiration
- The design draws inspiration from the rich cultural heritage of Chinese architecture, particularly the intricate patterns of window lattices. This symbolic element captures the idea of natural harmony and the flow of fragrance. The use of sustainable materials reflects a modern desire to balance elegance with eco-consciousness, resulting in a packaging solution that aligns with the brand’s values of luxury, sustainability, and cultural depth.
- Project Duration
- The project started in April 2024 in Shanghai and finished in January 2025 in Shanghai.
- Operation Flow
- The packaging offers a seamless user experience with a smooth and intuitive opening mechanism, reflecting the brand’s high standards of design. The interplay of light and shadow is activated through the natural movements of the consumer, enhancing the sensory appeal and drawing attention to the fragrance’s essence. The design ensures that each interaction feels sophisticated and harmonious, enhancing the overall product experience.
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