Batchwell Projecte de Marca by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2025
Batchwell Projecte de Marca
by Po-Hsuan Chu
Client: Batchwell
A' Design Award de Bronze Winner in Gràfic Category
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The Design
About Batchwell Projecte de Marca
L'envàs reimaginat de Batchwell fusiona una estètica retro moderna i audaç amb una elaboració refinada, creant un disseny visualment impactant però altament funcional. Els colors vibrants i la tipografia neta milloren la presència a l'estanteria, mentre que les bosses lleugeres i els sobres intuïtius garanteixen una facilitat d'ús sense esforç. Equilibrant qualitat artesanal amb comoditat, el disseny permet als consumidors gaudir de còctels premium en qualsevol moment i lloc. Cada detall millora l'experiència de beguda, fent els còctels artesanals més accessibles i agradables amb un esforç mínim.
The Recognition
About the A' Design Award de Bronze
Batchwell Projecte de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Batchwell Projecte de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Batchwell Projecte de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Dimensions & Packaging
- Packaging: 6.5” x 8” x 3”
- Tags
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Production Technology
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Design Challenge
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Research
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Inspiration
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Project Duration
- Duration: 2023-2024
Location: VENICE BEACH, CA - Operation Flow
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
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