Eternal Moon Envàs per a Pastissets de Lluna by Sha Feng and Jiayi Lu

Eternal Moon Envàs per a Pastissets de Lluna by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2025

Eternal Moon Envàs per a Pastissets de Lluna

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Envàs per a Pastissets de Lluna

Eternal Moon és una capsa de regal dissenyada per a pastissets de lluna. L'envàs presenta el tema de la Festa de la Tardor Mitjana des d'una perspectiva àmplia, deixant de banda les llegendes tradicionals i centrant-se en l'eternitat de la lluna i el destí compartit de les persones. La il·lustració mostra la lluna en vuit escenaris: foc, flors, pedres, núvols, mar, vent, muntanyes i bosc. S'utilitzen la impressió en tintes directes i l'estampació en calent. La capsa exterior mesura 335 per 75 per 195 mil·límetres i conté capses més petites de pastissets de lluna de 70 per 70 per 35 mil·límetres.

The Recognition

About the A' Design Award de Bronze

Eternal Moon Envàs per a Pastissets de Lluna és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Eternal Moon Envàs per a Pastissets de Lluna sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Eternal Moon Envàs per a Pastissets de Lluna satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.