Cny Design For The Year Of The Snake Envàs de llet de Mengniu Gaoke Fresh Dairy Products

El disseny Cny Design For The Year Of The Snake Envàs de llet de Mengniu Gaoke Fresh Dairy Products és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2025

Cny Design For The Year Of The Snake Envàs de llet

de Mengniu Gaoke Fresh Dairy Products

Client: Mengniu Gaoke Fresh Dairy Products

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

26,322

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El Disseny

Sobre Cny Design For The Year Of The Snake Envàs de llet

Cny Design For The Year Of The Snake és una etiqueta d'envàs de llet d'edició limitada creada per a l'Any Xinès de la Serp. L'etiqueta està feta de material BOPP transparent de doble capa. La capa superior mostra un patró geomètric de serp que simbolitza la bona sort. Una cantonada triangular vermella amb una vora en relleu permet desenganxar la capa superior, revelant benediccions ocultes sobre temes com l'amor, la riquesa, la carrera professional i els exàmens. L'acció de desenganxar converteix el fet de beure llet fresca en un petit ritual. L'estampació en calent localitzada afegeix profunditat visual al disseny.

El Reconeixement

Sobre el A' Design Award d'Argent

Cny Design For The Year Of The Snake Envàs de llet és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Cny Design For The Year Of The Snake Envàs de llet sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Cny Design For The Year Of The Snake Envàs de llet és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Dimensions i Embalatge: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Etiquetes: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tecnologia de Producció: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Repte de Disseny: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Recerca: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Inspiració: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Durada del Projecte: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Flux d'Operació: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Membres de l'Equip: Design Director: Li Huang
Designer:Shen Jia Ting
Crèdits de les Imatges: Mengniu Gaoke Fresh Dairy Products