Planetarium Productes Culturals i Creatius de Alan Guo

El disseny Planetarium Productes Culturals i Creatius de Alan Guo és un guanyador molt estimat del prestigiós 2025 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2025

Planetarium Productes Culturals i Creatius

de Alan Guo

Client: Beijing Planetarium

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

20,692

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Colors

El Disseny

Sobre Planetarium Productes Culturals i Creatius

Aquesta ampolla tèrmica forma part d'una sèrie de productes més àmplia que inclou segells, punts de llibre, cintes adhesives, bosses de mà i altres articles. Inspirats en els astronautes, els dissenys transmeten una sensació d'ingravidesa i exploren la relació entre la humanitat i l'univers. Des d'una tassa temàtica espacial que levita fins a una bossa de mà que mostra una mà subjectant la línia de vida d'un astronauta, cada producte encarna una narració imaginativa. La col·lecció té com a objectiu despertar la curiositat del públic sobre el cosmos i promoure una perspectiva racional i reflexiva sobre el lloc de la humanitat en aquest.

El Reconeixement

Sobre el A' Design Award d'Argent

Planetarium Productes Culturals i Creatius és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Planetarium Productes Culturals i Creatius sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Planetarium Productes Culturals i Creatius és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions i Embalatge: 25*40cm Inflatable bag, Screen printing
Etiquetes: Planetarium, Cultural and Creative Merchandise, Universe
Tecnologia de Producció: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Repte de Disseny: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Recerca: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiració: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Durada del Projecte: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Flux d'Operació: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.