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1045 Coffee Beans Embalatge by Natalya Bilousova

1045 Coffee Beans Embalatge by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.


BronzeEmbalatge· 2025

1045 Coffee Beans Embalatge

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award de Bronze Winner in Embalatge Category

Colors

The Design

About 1045 Coffee Beans Embalatge

El disseny d'embalatge de 1045 Coffee captura l'elevació de la ciutat de Calgary amb un logotip en forma de diamant i números 1045 contundents, simbolitzant el paisatge muntanyós icònic de la ciutat. Les línies de perspectiva evoquen les ombres de les muntanyes i els camps de cafè, evitant la iconografia muntanyosa tradicional. La paleta de colors, inspirada en els tons del cafè, utilitza tons més foscos per a l'espresso i tons més clars per a les mescles de filtre. Les bosses de cafè negres tradicionals i les etiquetes adhesives prèmium combinen funcionalitat i elegància, garantint el reconeixement mentre reflecteixen el compromís amb la qualitat i l'artesania de la marca.

The Recognition

About the A' Design Award de Bronze

1045 Coffee Beans Embalatge és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que 1045 Coffee Beans Embalatge sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. 1045 Coffee Beans Embalatge satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging
Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags
packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology
The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge
The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research
The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration
The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration
Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow
The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members
Natalya Bilousova
Image Credits
Natalya Bilousova, 2025

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