Jinzhongzi Packaging per a ampolla de baijiu by Wen Liu

Jinzhongzi Packaging per a ampolla de baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2026

Jinzhongzi Packaging per a ampolla de baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi Packaging per a ampolla de baijiu

Jinzhongzi és un disseny de packaging per a un baijiu prèmium produït a la província d'Anhui, a la Xina. L'aiguardent es presenta en una ampolla de vidre de cristall, la part inferior de la qual està embolicada amb tires de bambú trenades i acabada amb un recobriment pintat amb esprai. El trenat de bambú fa referència al mètode tradicional d'emmagatzematge de la marca, en què les tires de bambú es trenen al voltant de gerres especialment tractades utilitzades per envellir el licor. L'ampolla mesura 145 per 115 per 275 mil·límetres. El detall trenat aporta una qualitat tàctil a l'envàs i reforça la identitat de la marca.

The Recognition

About the A' Design Award de Ferro

Jinzhongzi Packaging per a ampolla de baijiu és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Jinzhongzi Packaging per a ampolla de baijiu sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Jinzhongzi Packaging per a ampolla de baijiu és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan