Zhen Yuan Zeng Envàs de Baijiu by Wen Liu

Zhen Yuan Zeng Envàs de Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2026

Zhen Yuan Zeng Envàs de Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Envàs de Baijiu

Zhen Yuan Zeng és un disseny d'envàs per a un baijiu envellit, un licor tradicional xinès. L'ampolla està feta de ceràmica i té la forma d'una versió moderna de la gerra de licor tradicional. Les facetes geomètriques precises refinen la forma clàssica i en redueixen el pes visual. El tap ondulat fa referència a l'envelliment lent del licor dins de la gerra. L'ampolla està embolicada amb paper sulfat, que suavitza el contorn i oculta parcialment la forma. El consumidor retira el paper, de manera que l'ampolla es revela pas a pas. L'envàs mesura 85 per 85 per 165 mil·límetres.

The Recognition

About the A' Design Award d'Argent

Zhen Yuan Zeng Envàs de Baijiu és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Zhen Yuan Zeng Envàs de Baijiu sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Zhen Yuan Zeng Envàs de Baijiu és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin