Or Embalatge · 2026
Congtai Huofenzi V10 Envàs per a Ampolla de Licor
by Wen Liu
- A' Design Award d'Or 2026 in Embalatge
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 61,053
- Verification code EB90A461C5 · Verify this award
Colors
About Congtai Huofenzi V10 Envàs per a Ampolla de Licor
Congtai Huofenzi V10 és un disseny d'envàs per a un baijiu de gamma alta, i és el primer llançament amb temàtica del zodíac de la sèrie Huofenzi V. La il·lustració de l'ampolla mostra una serp atreta per l'aroma del baijiu Congtai, que viatja des de lluny i es transforma després de beure'n. La serp es corba en forma de V i es fusiona amb el logotip de la sèrie. Motius moleculars i de llevat, arròs i patrons tradicionals s'entrellacen al cos de la serp. La il·lustració s'aplica a l'ampolla de vidre mitjançant un procés de cocció de calcomania. L'ampolla mesura 105 per 105 per 308 mil·límetres.
About the A' Design Award d'Or
Congtai Huofenzi V10 Envàs per a Ampolla de Licor és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Congtai Huofenzi V10 Envàs per a Ampolla de Licor sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Congtai Huofenzi V10 Envàs per a Ampolla de Licor crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Press Kit
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
