Or Gràfic · 2026
Designtide Tokyo 2024 Identitat de marca
by There There - Kazune Watanabe
- A' Design Award d'Or 2026 in Gràfic
- CLIENT: Designtide Tokyo Committee
- Estimated Number of Design Views: 93,659
- Verification code ADC2A57866 · Verify this award
Colors
About Designtide Tokyo 2024 Identitat de marca
Designtide Tokyo és un esdeveniment de disseny format per exposicions i mercats que explora i comparteix les noves tendències en el disseny de producte i camps relacionats. A través del disseny, crea una experiència immersiva d'energia i emoció més enllà dels mitjans digitals. Celebrat del 2005 al 2012, va compartir la cultura del disseny de Tòquio amb el món. Cada any, uns 50 dissenyadors convidats i seleccionats presentaven obres que valoraven la creativitat per damunt del comerç. El 2024, Designtide Tokyo va ressorgir amb un nou logotip i una visió renovada.
About the A' Design Award d'Or
Designtide Tokyo 2024 Identitat de marca és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Designtide Tokyo 2024 Identitat de marca sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Designtide Tokyo 2024 Identitat de marca crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Press Kit
- Unique Properties
- "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
- Dimensions & Packaging
- Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components - Tags
- Graphic, Tide, Tokyo, Design, Animation
- Production Technology
- The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
- Design Challenge
- The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
- Research
- From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
- Inspiration
- "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
- Project Duration
- Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024 - Operation Flow
- The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.
