Hellenic Routes Ampolla de Vi Reutilitzable by Antonia Skaraki

Hellenic Routes Ampolla de Vi Reutilitzable by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2026

Hellenic Routes Ampolla de Vi Reutilitzable

by Antonia Skaraki

Client: Elgeka

A' Design Award d'Argent Winner in Embalatge Category

20,647

Verified Award Winner

Verify Award Status for #176528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hellenic Routes Ampolla de Vi Reutilitzable

Hellenic Routes és una ampolla de vi reutilitzable dissenyada com a record cultural. L'ampolla de vidre rectangular té una forma plana, semblant a un llibre, que facilita la manipulació i l'emmagatzematge. Les etiquetes estan dissenyades com a segells postals i mostren vestits folklòrics regionals vinculats a les zones vinícoles gregues. El paper de qualitat superior amb acabats texturitzats i una impressió detallada realcen les il·lustracions dels vestits i els elements del marc. L'ampolla mesura 96 mm d'amplada, 42 mm de profunditat i 175 mm d'alçada. La forma convida a reutilitzar-la com a objecte de col·lecció o decoratiu.

The Recognition

About the A' Design Award d'Argent

Hellenic Routes Ampolla de Vi Reutilitzable és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Hellenic Routes Ampolla de Vi Reutilitzable sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Hellenic Routes Ampolla de Vi Reutilitzable és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas