Argent Embalatge · 2026
Hong Jiu Envàs de licor
- A' Design Award d'Argent 2026 in Embalatge
- CLIENT: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.
- Estimated Number of Design Views: 17,511
- Verification code 323D9BEC5D · Verify this award
Colors
About Hong Jiu Envàs de licor
Hong Jiu és un envàs de regal per a baijiu, un licor xinès fort. L'ampolla pren la forma d'un pont arquejat tradicional xinès i està feta de vidre de cristall d'alt borosilicat, seleccionat per la seva claredat i resistència als impactes. Una teulada metàl·lica daurada, formada mitjançant fosa a la cera perduda de precisió, i motius de cloisonné amb núvols, grues i flors decoren la part superior. Quan s'obre la tapa, l'interior es desplega com una pintura de paisatge darrere de l'ampolla. La safata també serveix com a suport d'exposició, de manera que l'ampolla es pot conservar com a ornament d'escriptori.
About the A' Design Award d'Argent
Hong Jiu Envàs de licor és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Hong Jiu Envàs de licor sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Hong Jiu Envàs de licor és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
- Dimensions & Packaging
- The bottle has a diameter of 250 millimeters and a height of 180 millimeters
- Production Technology
- We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
- Design Challenge
- The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
- Research
- Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
- Inspiration
- This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
- Project Duration
- The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
- Operation Flow
- When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.
