Horse Year Envàs per a barretes d'encens by Bingran Zhao

Horse Year Envàs per a barretes d'encens by Bingran Zhao is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2026

Horse Year Envàs per a barretes d'encens

by Bingran Zhao

Client: BeiHang University

A' Design Award de Bronze Winner in Embalatge Category

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Colors

The Design

About Horse Year Envàs per a barretes d'encens

Horse Year és una sèrie d'envasos per a barretes d'encens. El disseny se centra en el caràcter xinès en escriptura de segell que representa el cavall, combinat amb el llenguatge lineal dels talismans taoistes i els patrons de fum. Cinc variants segueixen un cicle cromàtic basat en els Cinc Elements: metall, aigua, fusta, foc i terra. Les cinc capses es poden col·locar una al costat de l'altra per formar la imatge d'un cavall al galop. Una safata interior es desplega per revelar l'encens i un missatge de benedicció. El cartró no estucat, les tintes a base de soja i una safata de polpa modelada faciliten el reciclatge.

The Recognition

About the A' Design Award de Bronze

Horse Year Envàs per a barretes d'encens és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Horse Year Envàs per a barretes d'encens sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Horse Year Envàs per a barretes d'encens satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimensions & Packaging: Width 160 mm × Depth 40 mm × Height 70 mm
Tags: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Production Technology: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Design Challenge: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Research: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Inspiration: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Project Duration: The project started in May 2025 in Beijing China and finished in November 2025.
Operation Flow: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patents: Bingran Zhao
Image Credits: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou