Argent Publicitat · 2026
Mobility Future Within Reach Comunicació de marca
- A' Design Award d'Argent 2026 in Publicitat
- CLIENT: tacto Inc.
- Estimated Number of Design Views: 14,789
- Verification code 6DD8D8E9E9 · Verify this award
Colors
About Mobility Future Within Reach Comunicació de marca
Mobility Future Within Reach és un programa de comunicació de marca creat per a un esdeveniment itinerant educatiu sobre la mobilitat del futur. La peça central és un gran diorama fet de cartró Fine Flute, que mesura 1030 mm d'alçada, 1456 mm d'amplada i 500 mm de profunditat. Cada peça va ser tallada amb làser i després acoblada a mà. Els mecanismes interactius fan que els vehicles es moguin, que els edificis s'il·luminin i que la ciutat respongui mitjançant llum, so i moviment. El material reciclable dona suport al tema de la sostenibilitat i ajuda els infants a imaginar la mobilitat del futur a través del joc.
About the A' Design Award d'Argent
Mobility Future Within Reach Comunicació de marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Mobility Future Within Reach Comunicació de marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Mobility Future Within Reach Comunicació de marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
