Bronze Embalatge · 2026

Cafe Guardiao Envàs de Cafè

by Tipz

A' Design Award de Bronze 2026 in Embalatge
CLIENT: Cooabriel
Estimated Number of Design Views: 6,624
Verification code E85D4D771A · Verify this award

Visit Site View at A' Design Award Press Release

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About Cafe Guardiao Envàs de Cafè

Cafe Guardiao és un disseny d'envàs per a un cafè premium torrat i mòlt produït per una cooperativa brasilera. La identitat visual s'articula al voltant d'una il·lustració d'un arcàngel, dibuixada en estil de gravat, amb unes ales protectores com a element gràfic dominant. La tipografia contundent crea una jerarquia visual clara al punt de venda. Una banda d'etiqueta indica el nivell de torrat, l'origen cooperatiu i el contingut de conilon 100 per cent pur. La impressió flexogràfica sobre substrats kraft i laminats mats confereix a l'envàs un acabat mat i una superfície tàctil.

About the A' Design Award de Bronze

Cafe Guardiao Envàs de Cafè és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Cafe Guardiao Envàs de Cafè sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Cafe Guardiao Envàs de Cafè satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Press Kit

Unique Properties: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensions & Packaging: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Tags: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Production Technology: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Design Challenge: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Research: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiration: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Project Duration: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Operation Flow: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.