Bronze Gràfic · 2026
Roofarm Rebranding Funció Principal: Identitat de Marca
by Naoki Eguchi and Taiki Yamada
- A' Design Award de Bronze 2026 in Gràfic
- CLIENT: RooFarm Inc.
- Estimated Number of Design Views: 7,891
- Verification code 4678130601 · Verify this award
Colors
About Roofarm Rebranding Funció Principal: Identitat de Marca
Text del Llibre: Aquest projecte és una iniciativa de canvi d'imatge de marca que acompanya l'expansió empresarial de Roofarm. L'empresa ha crescut a partir de l'agricultura urbana en terrats i ara s'està expandint cap a l'agricultura rural a gran escala, juntament amb les seves operacions urbanes. En aquesta etapa, la visió corporativa es va redefinir com Reinventar l'Agricultura per Sostenir el Subministrament Alimentari del Món. Aquesta visió es va traduir en una identitat inspirada en els circuits que expressa l'agricultura com a infraestructura. La identitat presenta dues formes interconnectades que simbolitzen la relació entre els sistemes urbans i rurals.
About the A' Design Award de Bronze
Roofarm Rebranding Funció Principal: Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Roofarm Rebranding Funció Principal: Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Roofarm Rebranding Funció Principal: Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- Dimensions & Packaging
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- Tags
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- Production Technology
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- Design Challenge
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- Research
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- Inspiration
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- Project Duration
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- Operation Flow
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- Image Credits
- Naoki Eguchi / Taiki Yamada
