Wudang Blessing Identitat Visual by Yao Wu

Argent Publicitat · 2026

Wudang Blessing Identitat Visual

by Yao Wu

A' Design Award d'Argent 2026 in Publicitat
CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
Estimated Number of Design Views: 15,381
Verification code 8AA9DA6A23 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Wudang Blessing Identitat Visual

Wudang Blessing és un sistema d'identitat visual creat per a una marca de turisme cultural. El sistema reinterpreta figures de la cultura taoista, incloent-hi l'Emperador Zhenwu, els Cinc Déus de la Riquesa, Fu Lu Shou i la benedicció de l'estudi del vessant Taizi, amb un estil d'il·lustració contemporani. La tipografia integra les corbes de les muntanyes en els traços. Els patrons són modulars, i els gràfics vectorials s'escalen des de targetes de visita fins a tanques publicitàries. Es proporcionen dos modes de color, CMYK per a impressió i RGB per a pantalles. El sistema unificat substitueix imatges disperses i dona suport a productes, embalatges i mitjans digitals.

About the A' Design Award d'Argent

Wudang Blessing Identitat Visual és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Wudang Blessing Identitat Visual sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Wudang Blessing Identitat Visual és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Press Kit

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
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