Songfengruo Ancient Tree Embalatge de te negre by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2026
Songfengruo Ancient Tree Embalatge de te negre
Client: Songfengruo
A' Design Award de Bronze Winner in Embalatge Category
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The Design
About Songfengruo Ancient Tree Embalatge de te negre
Songfengruo Ancient Tree és una capsa de regal dissenyada per a te negre premium. La capsa exterior mesura 240 mm per 60 mm per 240 mm i conté tres petits calaixos, cadascun de 65 mm per 40 mm per 150 mm. Es va crear un símbol d'agulla de pi per a la marca, que es repeteix com a patró en mosaic als calaixos. La impressió en relleu incolor afegeix profunditat al paper pla. Els calaixos ordenadament disposats evoquen el paravent plegable xinès. Els tons marró fosc i el paper amb fibra i textura de te expressen la recerca de la marca per la natura, la salut i la qualitat.
The Recognition
About the A' Design Award de Bronze
Songfengruo Ancient Tree Embalatge de te negre és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Songfengruo Ancient Tree Embalatge de te negre sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Songfengruo Ancient Tree Embalatge de te negre satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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