Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa by Jone Aleksiunaite

Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2013

Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award de Bronze Winner in Gràfic Category

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The Design

About Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa

Identitat Creada pel Consumidor és un sistema d'identitat corporativa dinàmic desenvolupat per a un museu d'art modern. El sistema combina una part constant i una part dinàmica. Els elements visuals bàsics i un conjunt imprès formen la part constant. La part dinàmica es construeix a partir de dades creades pels visitants. Cada visitant produeix un símbol personal i una imatge d'un moviment. Aquests elements s'utilitzen posteriorment per a records, gràfics en moviment i un logotip dinàmic mostrat al lloc web i en pantalles digitals. El material visual s'elabora amb gràfics vectorials i vídeo enregistrat.

The Recognition

About the A' Design Award de Bronze

Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Identity Created by Consumer (ICC) Sistema d'Identitat Corporativa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus