Or Embalatge · 2014

Propeller Etiquetes

by Studija Creata

A' Design Award d'Or 2014 in Embalatge
CLIENT: Stumbras
Estimated Number of Design Views: 52,841
Verification code 550C0EEF93 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Propeller Etiquetes

Hèlix és una col·lecció de licors de diverses parts del món, associada per temes de viatges aeris i un viatger pilot com a personatge de marca. Les característiques de cada tipus de beguda s’exposen a través de nombroses il·lustracions, inscripcions que s’assemblen a insígnies d’aviació i esbossos que serveixen de receptes de còctels. El disseny polifacètic es complementa amb diversos tons de làmina de colors, diferents laques, estampats i gravats.

About the A' Design Award d'Or

Propeller Etiquetes és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Propeller Etiquetes sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Propeller Etiquetes crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Press Kit

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Image Credits: Edgaras Marozas