Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2016

Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental

by Prompong Hakk

Client: Twin Lotus

A' Design Award de Ferro Winner in Embalatge Category

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental

Originalment, el projecte va començar amb un disseny d'embalatge de plàstic de fil dental normal quan l'equip es va adonar de quants residus creava aquest segment i va començar a repensar el seu enfocament. La idea era crear un envàs ecològic que es pogués reutilitzar omplint el filament. No obstant això, això només tenia sentit si la gent pogués i volia mantenir la caixa durant un període de temps més llarg. L'objectiu era dissenyar una experiència semblant a Zippo, un disseny que funcionés bé, es veiés genial i pogués anar a tot arreu, convertint una idea respectuosa amb el medi ambient en un accessori estimat.

The Recognition

About the A' Design Award de Ferro

Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Twin Lotus Herbaliste Eco-friendly Pack L'envàs De Fil Dental és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon