Fattoria il Gambero - Winery La Identitat Visual by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
FerroGràfic· 2017
Fattoria il Gambero - Winery La Identitat Visual
Client: Ferrariodesign
A' Design Award de Ferro Winner in Gràfic Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery La Identitat Visual
Fattoria il Gambero es va posar al mercat amb un enfocament dinàmic i contemporani, per tal de potenciar la seva pròpia història, que es remunta a l'any 1880. Aquest és el motiu de la marca de la "G" estilitzada; transmet la sensació d'un llevataps que destapa una ampolla i s'assembla al camí que porta a l'empresa. El tipus de lletra sans serif afegeix substància a aquest símbol una mica abstracte i enllaça inexorablement el seu passat antic amb el present. Els colors donen a tota la imatge un toc innovador, mentre que certes característiques del passat es conserven, per exemple, en el paper en relleu del Fullet.
The Recognition
About the A' Design Award de Ferro
Fattoria il Gambero - Winery La Identitat Visual és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Fattoria il Gambero - Winery La Identitat Visual sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Fattoria il Gambero - Winery La Identitat Visual és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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