Sheikh El Burger La Marca De Logotip by Moataz Mohamed

Sheikh El Burger La Marca De Logotip by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

BronzePublicitat· 2019

Sheikh El Burger La Marca De Logotip

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award de Bronze Winner in Publicitat Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger La Marca De Logotip

En la cultura àrab, la paraula “xeic” descriu el màxim rang que es pot assolir per la seva gratitud, equitat, humilitat i lideratge positiu. Així és com posicionem la nostra marca: argot al qual el nostre objectiu podria relacionar-se i dir literalment en la seva comunicació quotidiana. Argot que es tradueix en qualitat, patrimoni i lideratge del mercat.

The Recognition

About the A' Design Award de Bronze

Sheikh El Burger La Marca De Logotip és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Sheikh El Burger La Marca De Logotip sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Sheikh El Burger La Marca De Logotip satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.