Logotype SETMA El Logotip by Mateus Matos Montenegro

Logotype SETMA El Logotip by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2019

Logotype SETMA El Logotip

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award de Bronze Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #85377

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Colors

The Design

About Logotype SETMA El Logotip

La marca SETMA, la Secretaria Municipal de Turisme i Medi Ambient de Jijoca de Jericoacoara, representa el paisatge harmoniós i les meravelles naturals de la ciutat, des de la Llacuna Blava, el Serrote, la Pedra Perforada, el Mar i la icònica posta de sol de les Dunes. El dissenyador va unificar tots aquests elements d’una forma harmònica amb l’ús d’elements corbats d’ones sinusoïdals, que representen la freqüència, l’equilibri i l’equilibri entre tota la bellesa natural i l’experiència que la ciutat proporciona, considerada bonica pels seus residents i molts visitants de tot el món.

The Recognition

About the A' Design Award de Bronze

Logotype SETMA El Logotip és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Logotype SETMA El Logotip sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Logotype SETMA El Logotip satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro