Sparkling Juice Envasos de Begudes by Mao Ming and Yao Dabin

Sparkling Juice Envasos de Begudes by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Sparkling Juice Envasos de Begudes

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Envasos de Begudes

Sparkling Juice és un disseny d'envàs per a una beguda de fruita carbonatada. El disseny combina l'etiqueta amb la forma de l'ampolla de vidre. L'etiqueta bisellada segueix la curvatura de l'ampolla, i una petita etiqueta de fruita indica el sabor del suc. Il·lustracions fetes a mà mostren quatre animals, un flamenc, un lleopard, una girafa i un camaleó, estirant-se cap a quatre fruites, llima, fruita de la passió, maduixa i litxi. L'ampolla conté 290 mil·lilitres i fa 20 centímetres d'alçada. S'utilitzen impressió en plata calenta i gofrat a l'etiqueta.

The Recognition

About the A' Design Award de Bronze

Sparkling Juice Envasos de Begudes és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Sparkling Juice Envasos de Begudes sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Sparkling Juice Envasos de Begudes satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming