Bakers Dozen Egg Carton Osera d'ous by Randy Ludacer

Bakers Dozen Egg Carton Osera d'ous by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Bakers Dozen Egg Carton Osera d'ous

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #87428

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The Design

About Bakers Dozen Egg Carton Osera d'ous

L'osera d'ous Baker's Dozen és un envàs de pasta de paper moldejada reutilitzable que conté 13 ous. Els ous es disposen en dues files de quatre amb una fila de cinc entre elles. L'envàs està fet de paper 100 per cent reciclat, utilitzant el mètode tradicional de fibra de paper moldejada. Les grans màquines d'envasat processen quantitats parells d'ous, de manera que l'osera de 13 ous està pensada per a petits productors que envasen ous a mà en parades agrícoles i mercats de pagès. Un logotip gravat en relleu manté la superfície llisa, així els pagesos poden afegir-hi les seves pròpies etiquetes.

The Recognition

About the A' Design Award d'Argent

Bakers Dozen Egg Carton Osera d'ous és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Bakers Dozen Egg Carton Osera d'ous sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Bakers Dozen Egg Carton Osera d'ous és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)