Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2020
Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te
by Xiang Qian, Deng Zhehao and Yao Wenliang
Client: Rufy Design
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #87642The Design
About Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te
Pony Pack Tea és un disseny d'embalatge de regal creat per a te premium. El concepte segueix la llarga història de l'elaboració del te, en què els mètodes tradicionals es preserven i es combinen amb la gestió de la producció moderna. Els caràcters xinesos escrits en els estils de diferents èpoques se superposen a la superfície per expressar la qualitat transmesa a través del temps. El conjunt inclou una caixa i una bossa de lona tancada amb un nus de corda ajustable. S'utilitza paper texturitzat senzill, amb serigrafia, estampat en bronze i relleu. Les formes evoquen les columnes de te i els pastissos de te.
The Recognition
About the A' Design Award d'Argent
Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Pony Pack Tea Funció Primària: Embalatge de Caixa de Regal de Te és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
- Dimensions & Packaging
- Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
- Tags
- Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
- Production Technology
- Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
- Design Challenge
- The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
- Research
- 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return. - Inspiration
- The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
- Project Duration
- 2017-2017.9 changsha, hunan province, China
- Operation Flow
- The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
- Team Members
- Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang - Image Credits
- Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。
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