Diaoyutai Disseny d'Envàs de Licor by Jiabo Lu and Kun Luo

Diaoyutai Disseny d'Envàs de Licor by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Diaoyutai Disseny d'Envàs de Licor

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Diaoyutai Disseny d'Envàs de Licor

Diaoyutai és un disseny d'envàs creat per a un licor xinès d'alta gamma. El motiu del drac, que representava la imatge imperial més elevada a l'antiga Xina, s'utilitza com a element decoratiu principal. El tap de l'ampolla presenta detalls molt rics, i la seva forma quadrada evoca el segell de jade que simbolitzava el poder imperial. L'ampolla en si es manté molt senzilla. El contrast entre l'ornamentació rica i les superfícies llises crea una imatge visual solemne amb un caràcter xinès distintiu. La caixa exterior està feta de paper reciclable, i l'ampolla està feta de ceràmica tradicional xinesa.

The Recognition

About the A' Design Award d'Argent

Diaoyutai Disseny d'Envàs de Licor és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Diaoyutai Disseny d'Envàs de Licor sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Diaoyutai Disseny d'Envàs de Licor és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017