Changing Perspectives Tipografia Ambiental de Haley Tebo

El disseny Changing Perspectives Tipografia Ambiental de Haley Tebo és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

BronzeGràfic· 2020

Changing Perspectives Tipografia Ambiental

de Haley Tebo

Client: Haley Tebo

Guanyador del A' Design Award de Bronze en la Categoria de Gràfic

11,201

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Changing Perspectives Tipografia Ambiental

Changing Perspectives és una instal·lació de tipografia ambiental creada per als plafons de vidre d'un edifici d'art universitari. Les formes de les lletres estan retallades en vinil esmerilat i s'alineen formant un missatge llegible a mesura que la gent passa per davant. El missatge es pot llegir des de qualsevol de les dues direccions, de manera que els espectadors s'aturen i es mouen per completar el text. Cada lletra fa entre trenta i seixanta centímetres d'alçada, aproximadament, variant segons la distància respecte a l'espectador. La llum que travessa els plafons repeteix les formes de les lletres en forma d'ombres i reflexos. La instal·lació convida a la gent de tot el campus a interactuar amb la tipografia.

El Reconeixement

Sobre el A' Design Award de Bronze

Changing Perspectives Tipografia Ambiental és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Changing Perspectives Tipografia Ambiental sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Changing Perspectives Tipografia Ambiental satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions i Embalatge: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etiquetes: Environmental typography, interaction design, user experience, typography, graphic design,
Tecnologia de Producció: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Repte de Disseny: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Recerca: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiració: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Durada del Projecte: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Flux d'Operació: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Membres de l'Equip: Angeli Leong
Crèdits de les Imatges: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer