MAU Vegas 2019 Esdeveniment de Shreya Gulati

El disseny MAU Vegas 2019 Esdeveniment de Shreya Gulati és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny de Publicitat, Màrqueting i Comunicació.

FerroPublicitat· 2020

MAU Vegas 2019 Esdeveniment

de Shreya Gulati

Client: Houndstooth

Guanyador del A' Design Award de Ferro en la Categoria de Publicitat

12,806

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #88163

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Colors

El Disseny

Sobre MAU Vegas 2019 Esdeveniment

Aplicacions mòbils desbloquejades o MAU Vegas és l’esdeveniment principal d’aplicacions mòbils del món. Atreu les grans marques de Silicon Valley, com ara Spotify, Tinder, Lyft, Bumble i MailChimp, per citar-ne algunes. A Houndstooth se li va donar la tasca de conceptualitzar, dissenyar i executar l’aspecte visual i la presència digital de l’esdeveniment complet per a l’any 2019. A mesura que l’esdeveniment intenta impulsar els límits a l’espai tecnològic, van dissenyar un sistema que pugui representar-ho a través de visuals i empobrir el públic. a l’experiència holísticament.

El Reconeixement

Sobre el A' Design Award de Ferro

MAU Vegas 2019 Esdeveniment és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que MAU Vegas 2019 Esdeveniment sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. MAU Vegas 2019 Esdeveniment és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Etiquetes: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Tecnologia de Producció: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Repte de Disseny: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Recerca: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiració: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Durada del Projecte: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Flux d'Operació: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Membres de l'Equip: Shyamlee Jagtap