Cong Tai Baijiu Funció principal: Envàs de begudes by Wen Liu and Junyi Xiao

Cong Tai Baijiu Funció principal: Envàs de begudes by Wen Liu and Junyi Xiao is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Cong Tai Baijiu Funció principal: Envàs de begudes

by Wen Liu and Junyi Xiao

Client: He Bei Han Dan Cong Tai Wine Business Co.,Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #88605

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cong Tai Baijiu Funció principal: Envàs de begudes

Cong Tai Baijiu és un disseny d'envàs commemoratiu per a un licor xinès llançat per a l'any de la rata. El motiu principal s'inspira en el picaporta de l'arquitectura tradicional xinesa, fent referència a la rata com el primer animal del zodíac que obre l'any. L'etiqueta interior combina les formes d'una rata i una moneda per suggerir riquesa i bona fortuna, mentre que l'anell exterior utilitza un patró radiant per aconseguir un efecte vivaç. L'ampolla està feta de ceràmica amb una textura de marbre i s'acaba mitjançant impressió per transferència d'aigua.

The Recognition

About the A' Design Award d'Argent

Cong Tai Baijiu Funció principal: Envàs de begudes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Cong Tai Baijiu Funció principal: Envàs de begudes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Cong Tai Baijiu Funció principal: Envàs de begudes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To welcome and also to remind people of the coming year of rat in 2020, the designers hereby design a zodiac baijiu with commemorative value. Additionally, the design transfers a memorable meaning for this coming rat year.
Dimensions & Packaging: The packaging box size is 160mm in length, 130mm in width and 320mm in height.
Tags: Illustration, Craft, Zodiac Baijiu，Chinese Culture, Rat
Production Technology: The material of the bottle is made of ceramic. The design uses the technology of water transfer printing.
Design Challenge: The idea of changing an image of the rat as an anthropomorphic figure in the design is to break the traditional impression of the image of the rat. In this case, this image can be better accepted and spread.
Research: In order to greet the coming Chinese rat year, the designers hereby design a product packaging design with a commemorative value specially. The outcome of design style and direction is from researching and understanding the rat.
Inspiration: The inspiration of the main design of the product is a style of a catch on a Chinese ancient architecture door. It implies that the rat is the first zodiac that opens the door of Chinese year. Moreover the internal side of the design which blends in the form of rat and coin suggests the meaning of wealthy and auspicious. While the external side applies the radiant effect to create a lively atmosphere. The using material of the design bottle is a marble ceramic to presents Chinese characteristics.
Project Duration: The project started in March 2019 and finished in April 2019 in Shenzhen.
Operation Flow: For better conveying Chinese traditional culture to the world completely and encouraging people to love Chinese culture in a deeper meaning.
Team Members: Designer：Wen Liu
Designer：Junyi Xiao
Designer：Huimin Gong
Designer：Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Cong Tai Baijiu, 2019.
Image #1: Creator Junyi Xiao, Cong Tai Baijiu, 2019.
Image #1: Creator Weijie Kang, Cong Ta Baijiui, 2019.
Image #1: Illustrator Huimin Gong, Cong Tai Baijiu, 2019.