Si Te Baijiu Envàs de begudes by Wen Liu and Yong Deng

Si Te Baijiu Envàs de begudes by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Si Te Baijiu Envàs de begudes

by Wen Liu and Yong Deng

Client: Sitir Liqlior Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

30,886

Verified Award Winner

Verify Award Status for #88621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Si Te Baijiu Envàs de begudes

Si Te Baijiu és un disseny d'envàs per a un licor xinès. L'envàs està decorat amb la flor Baoxiang, un patró xinès antic que porta el significat de tresor i llarga vida. El patró es combina amb colors orientals intensos per formar una estètica xinesa contemporània. L'envàs està fet de paper especial i tela de seda, i la part frontal es produeix amb un procés de teixit. El nom del producte es presenta en una targeta metàl·lica. L'ampolla és de ceràmica amb un acabat de flor rostida. L'envàs fa 165 mm de llarg, 135 mm d'ample i 320 mm d'alçada.

The Recognition

About the A' Design Award d'Argent

Si Te Baijiu Envàs de begudes és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Si Te Baijiu Envàs de begudes sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Si Te Baijiu Envàs de begudes és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
Dimensions & Packaging: The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
Tags: Baijiu, Crafts, Oriental culture, Tradition, Flower
Production Technology: The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
Design Challenge: The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Research: The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
Inspiration: The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
Project Duration: The project started in May 2018 and finished in July 2018 in Shenzhen.
Operation Flow: The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
Team Members: Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang
Image Credits: Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.