San Liang Jiang Envàs per a ampolla de licor by Wen Liu and Xianwen Wu

San Liang Jiang Envàs per a ampolla de licor by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platí in Disseny d'Embalatge Competition Category.

PlatíEmbalatge· 2020

San Liang Jiang Envàs per a ampolla de licor

by Wen Liu and Xianwen Wu

Client: Henan Jiumayi Dianzi Shangwu Co., Ltd

A' Design Award de Platí Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #88715

View at A' Design Award Press Release Award Badge

Colors

The Design

About San Liang Jiang Envàs per a ampolla de licor

San Liang Jiang és un envàs per a un licor inspirat en la cultura de Sanxingdui, un jaciment antic de la història de la Xina. L'ampolla de ceràmica pren la seva forma d'un rostre humà de bronze, i la part superior de l'ampolla es pot fer servir com a copa. A la superfície s'hi apliquen pintura en esprai i estampació daurada, i el negre n'és el color principal. L'ampolla està embolicada amb un material semblant a l'argila i col·locada dins d'una caixa de llauna convexa que mesura 250 per 175 per 100 mil·límetres. S'hi inclouen petites pales, pinzells i martells, de manera que l'ampolla es descobreix com una relíquia excavada.

The Recognition

About the A' Design Award de Platí

San Liang Jiang Envàs per a ampolla de licor és un guanyador del guardó A' Design Award de Platí, un reconeixement sumament prestigiós concedit a dissenys veritablement excepcionals, elegants i magnífics. Els guanyadors de Platí són meravelles de la creació, testimonis dels límits de la creativitat intel·lectual, i demostren la professionalitat inigualable i el geni dels seus dissenyadors. Es preveu que aquests dissenys siguin les obres més reconegudes, que defineixen l'estètica d'una època, contribueixen al benestar de la societat i fan avançar els límits de l'art, la ciència, el disseny i la tecnologia. San Liang Jiang Envàs per a ampolla de licor exhibeix un nivell transcendent d'excel·lència i, sense cap mena de dubte, fa del món un lloc millor amb les seves característiques avantatjoses i valuoses. San Liang Jiang Envàs per a ampolla de licor és una obra guanyadora del guardó A' Design Award de Platí que desperta anhels, inspira, delecta i fa sorgir una gran alegria.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
Dimensions & Packaging: The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
Tags: Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
Production Technology: The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
Design Challenge: In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
Research: The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
Inspiration: The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
Project Duration: The project started in January 2019 and finished in March 2019 in Shenzhen.
Operation Flow: The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019