Greyder V Embalatge de capsa de sabates by Musa Celik

Greyder V Embalatge de capsa de sabates by Musa Celik is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Or in Disseny d'Embalatge Competition Category.

OrEmbalatge· 2020

Greyder V Embalatge de capsa de sabates

by Musa Celik

Client: Greyder

A' Design Award d'Or Winner in Embalatge Category

38,869

Verified Award Winner

Verify Award Status for #88910

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greyder V Embalatge de capsa de sabates

Greyder V és una capsa de sabates dissenyada per transportar i guardar calçat sense necessitat d'una bossa de plàstic. Les nanses integrades permeten portar la capsa a mà després de la compra. Dos compartiments subjecten les sabates en forma de V, cosa que facilita el desempaquetament. La forma en V s'inspira en el moviment de caminar, quan un peu passa per davant de l'altre. La capsa està feta de cartró mitjançant un mètode de fresatge, i els materials són reciclables i biodegradables. La seva forma vertical compacta també permet conservar la capsa com a espai d'emmagatzematge per a un parell de recanvi a l'oficina.

The Recognition

About the A' Design Award d'Or

Greyder V Embalatge de capsa de sabates és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Greyder V Embalatge de capsa de sabates sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Greyder V Embalatge de capsa de sabates crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This package offers the consumer a simple solution to carry shoes. Classic shoe boxes need a plastic bag when transported. The handles in this design eliminate the need for plastic bags. Shoe storage compartments make it easy to unpack the shoes.
Dimensions & Packaging: Height: 290mm Width: 330mm Depth: 130mm
Tags: Shoe box, Creative shoe box, Package design, Shoe storage box
Production Technology: The package is produced by grinding method from carton. 100% recyclable and biodegradable materials have been used.
Design Challenge: The packages had to be produced a good workmanship from a material of quality since objective was to make the box to be kept by the consumer to use for a long time. Faced with 2 important challenges in this process.

1- Transportation of the packages from the package producer to the shoe producer.
2- Packages being covered with dust during the residence time in the storage of the shoe producer.
Research: Face-to-face interviews were held with 10 women working in the office. Questions were asked about buying, carrying and using shoes and the problems that this design could solve were identified:

1- Packaging the shoes with plastic bags in the sales points.
2- Standard shoe boxes being unable to meet the needs of people who keep a spare shoe in their offices.

Therefore, in order to solve these problems, a design has been made that offers both practical portability and creative storage.
Inspiration: As people walk, one foot heels on the other. This creates a "V" shape. This movement also inspired product packaging. When the package is opened, the shoes form a "V" shape, just like walking.
Project Duration: The project began in January 2017. It took 1 year to develop the design and it is been launched in Turkey in July 2018.
Operation Flow: Plastic bags were used for carrying shoe boxes before. The need for plastic bags for carrying, keeping and storing has been met with this design. This resulted in less plastic waste than before. Especially, we observed that businesswomen are keeping a spare shoe in their office. Due to the small space it takes, this package also became a frequently used furniture in means of storage.
Image Credits: All Images:

Photographer Mehtap Orgun, Greyder Box Photographs, 2019