Lidu Sorghum Baijiu Envasat de licor de Wen Liu and Bo Zheng

El disseny Lidu Sorghum Baijiu Envasat de licor de Wen Liu and Bo Zheng és un guanyador molt estimat del prestigiós 2020 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2020

Lidu Sorghum Baijiu Envasat de licor

de Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

17,621

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #89771

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Colors

El Disseny

Sobre Lidu Sorghum Baijiu Envasat de licor

El Lidu Sorghum Baijiu és un disseny d'envàs per a un licor xinès de sorgo. L'ampolla està feta de vidre cristall polvoritzat en verd, i l'etiqueta de l'ampolla i l'etiqueta del coll utilitzen paper especial envellit. El tap combina metall i plàstic, mentre que la caixa exterior està feta de paper especial negre amb patrons daurats i negres. L'envàs mesura 70 mm de longitud, 70 mm d'amplada i 260 mm d'alçada. La forma es basa en el prototip original de l'ampolla i segueix un estil minimalista contemporani. Els materials simplificats redueixen el malbaratament i s'adapten al gust dels consumidors més joves.

El Reconeixement

Sobre el A' Design Award de Ferro

Lidu Sorghum Baijiu Envasat de licor és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Lidu Sorghum Baijiu Envasat de licor sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Lidu Sorghum Baijiu Envasat de licor és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensions i Embalatge: The packaging size is 70mm in length, 70mm in width and 260mm.
Etiquetes: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tecnologia de Producció: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Repte de Disseny: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Recerca: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiració: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Durada del Projecte: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Flux d'Operació: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Membres de l'Equip: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Crèdits de les Imatges: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018