Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor de Sunkiss Design Team

El disseny Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor de Sunkiss Design Team és un guanyador molt estimat del prestigiós 2020 A' Design Award de Bronze en la Categoria de Competició de Disseny d'Embalatge.

BronzeEmbalatge· 2020

Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor

de Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

Guanyador del A' Design Award de Bronze en la Categoria de Embalatge

28,060

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Colors

El Disseny

Sobre Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor

Les pintures rupestres de les muntanyes Helan són un representant de la cultura xinesa i del famós patrimoni cultural de Ningxia, mentre que el guió de bronze és d’objectes de bronze. Per tant, Designer combina aquests dos elements representatius com a símbols bàsics d’identitat cultural del disseny del paquet de l’ampolla i integren aquest producte amb la cultura tradicional xinesa per millorar la identitat cultural dels consumidors de gamma alta amb aquest producte.

El Reconeixement

Sobre el A' Design Award de Bronze

Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Ningxiahong Rock Painting Bronze Script L’Ampolla De Licor satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions i Embalatge: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Etiquetes: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Tecnologia de Producció: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Repte de Disseny: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Recerca: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiració: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Durada del Projecte: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Flux d'Operació: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Membres de l'Equip: Design Leader: Zhou Hong; Design Director: Wu Changzhi