DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

ArgentPublicitat· 2020

DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award d'Argent Winner in Publicitat Category

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The Design

About DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials

Unilever Food Solutions va encarregar la xef resident Heidi Heckmann (Chef regional de clients, Ciutat del Cap) per crear 11 receptes úniques per a Spices Blends amb la gamma d’espècies Robertsons. Com a part de la campanya “El nostre viatge, el vostre descobriment”, la idea era crear imatges i dissenys únics utilitzant aquests ingredients per a una divertida campanya de Facebook. Cada setmana, les úniques Spice Blends del xef Heidi es van publicar com a publicacions sobre tela a Facebook, molt riques en mitjans. Cadascuna d’aquestes receptes també està disponible per a la descàrrega de l’iPad al lloc web d’UFS.com.

The Recognition

About the A' Design Award d'Argent

DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. DIY Spice Blends by Chef Heidi Les Receptes Digitals De Les Xarxes Socials és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew