Blessing Gifts Sobre de Benedicció by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
FerroGràfic· 2020
Blessing Gifts Sobre de Benedicció
by Weiquan Long
Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP
A' Design Award de Ferro Winner in Gràfic Category
Verified Award Winner
Verify Award Status for #93981The Design
About Blessing Gifts Sobre de Benedicció
Blessing Gifts és un disseny de sobre vermell creat per a l'Any Nou Xinès del Mono. El sobre està fet de paper verd i mesura 85 per 165 mil·límetres. La il·lustració mostra un mono la cara del qual està formada per un núvol caminant, el personatge de dibuixos animats d'una marca d'educació ambiental de Guangdong, Xina. El nom del disseny fa referència a una expressió cantonesa que significa molt bo. Els eslògans i les il·lustracions combinen felicitacions d'Any Nou amb una crida a la cura del medi ambient. Els sobres es van lliurar gratuïtament a empreses i particulars.
The Recognition
About the A' Design Award de Ferro
Blessing Gifts Sobre de Benedicció és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Blessing Gifts Sobre de Benedicció sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Blessing Gifts Sobre de Benedicció és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
- Dimensions & Packaging
- DIMENSION:85mmX1mmX165mm
- Tags
- Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
- Production Technology
- Green paper
- Design Challenge
- Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
- Research
- Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
- Inspiration
- New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
- Project Duration
- January 2016 guangzhou, China
- Operation Flow
- The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
- Team Members
- Weiquan Long/Yan Li
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