Psiloreitis Envasos per a Begudes Refrescants by Antonia Skaraki

Psiloreitis Envasos per a Begudes Refrescants by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2021

Psiloreitis Envasos per a Begudes Refrescants

by Antonia Skaraki

Client: Psiloreitis

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #94659

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Colors

The Design

About Psiloreitis Envasos per a Begudes Refrescants

Psiloreitis és un disseny d'envàs d'edició limitada per a una beguda refrescant Gazoza. L'envàs commemora setanta anys de producció. Cada etiqueta fa referència a una dècada diferent, des dels anys 1950 fins als anys 2010, utilitzant patrons vinculats a la moda, la música i la tecnologia de cada període. Els dissenys estan organitzats com a patchworks moderns de color i forma. L'ampolla és de vidre i l'etiqueta és una funda de paper, escollida com a solució respectuosa amb el medi ambient. Cada ampolla té el seu propi estil, de manera que es pot col·leccionar la gamma completa.

The Recognition

About the A' Design Award de Ferro

Psiloreitis Envasos per a Begudes Refrescants és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Psiloreitis Envasos per a Begudes Refrescants sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Psiloreitis Envasos per a Begudes Refrescants és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019