Jane Embalatge per a telèfon plegable by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2020
Jane Embalatge per a telèfon plegable
by RRD Lab 2064
Client: RRD Lab 2064
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #97041The Design
About Jane Embalatge per a telèfon plegable
Jane és un disseny d'embalatge per a un telèfon mòbil plegable. El disseny s'inspira en el bambú i les tires de bambú, una antiga forma de llibre xinès, i utilitza tipografies xineses tradicionals. La caixa està feta íntegrament de paper especial amb textura de fusta i teixit, sense plàstic ni altres materials. El manual d'usuari envolta la superfície exterior i es manté en el seu lloc mitjançant imants. El manual es pot separar i enrotllar. La caixa s'obre amb una llengüeta, i els productes de l'interior estan disposats en capes separades. L'embalatge mesura 198 per 192 per 47 mil·límetres.
The Recognition
About the A' Design Award de Bronze
Jane Embalatge per a telèfon plegable és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Jane Embalatge per a telèfon plegable sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Jane Embalatge per a telèfon plegable satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
- Dimensions & Packaging
- Size 198*192*47 mm
- Tags
- Special paper, Magnets, Non-plastic
- Production Technology
- The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
- Design Challenge
- Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
- Research
- Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
- Inspiration
- Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
- Patents
- Copyrights belong to RR Donnelley, 2020
- Team Members
- Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian - Image Credits
- RRD Lab 2064
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