Tongue-Bongue El Paquet De Llaminadures by Victoria Ax

Tongue-Bongue El Paquet De Llaminadures by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2020

Tongue-Bongue El Paquet De Llaminadures

by Victoria Ax

Client: Vi_ax

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #97413

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Colors

The Design

About Tongue-Bongue El Paquet De Llaminadures

El desig era crear un paquet per a algun tipus de menjar. En desenvolupar envasos, és important que sigui imprevisible. Com que hi ha moltes solucions estereotipades al mercat, cal cercar una altra cosa, cal allunyar-se de les plantilles. I es va prestar atenció al propi procés de menjar, com prendre i posar menjar a la boca. Aquesta era una idea de fons. La gent utilitza la llengua per xuclar tota mena de dolços. Les piruletes amb forma de llengua creen una metàfora surrealista "llengua a la llengua (humana)".

The Recognition

About the A' Design Award de Bronze

Tongue-Bongue El Paquet De Llaminadures és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Tongue-Bongue El Paquet De Llaminadures sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Tongue-Bongue El Paquet De Llaminadures satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.